AI-powered campaign games

Turn your next campaign into a game people actually play.

Playable Marketing turns a campaign brief into a branded mini-game in minutes. AI suggests the concept, you add your brand, share one link β€” and see every play, finish and click.

  • No developers needed
  • Live in minutes
  • Works on every phone

Spin to win!

One spin. What will you get?

🏷️10% OFFπŸ™ˆTry again🎁Free gift🚚Free shipπŸ”₯20% OFFπŸŒ€Try again
Made with Playable Marketing

Live demo β€” go ahead, play it.

Made for B2B marketing teams running

  • Product launches
  • Trade shows & events
  • Brand awareness
  • Product education
  • Seasonal promos
  • Social campaigns

How it works

From brief to playable game in three steps

No design tools, no developers, no app to install.

  1. 01

    Write a short brief

    Product, goal, audience, tone and where players should go next. Two minutes, tops.

  2. 02

    Pick an AI concept

    Get three ready-made game ideas tailored to your campaign. Choose one and fine-tune every word.

  3. 03

    Publish & share

    Add your logo and colors, hit publish, and share one link on email, social, QR codes or ads.

The editor

Fine-tune every detail. See it change instantly.

Try it: pick a theme, font or brand below and watch the game update, just like in the real editor.

Campaign editor Β· Coffee quiz
Theme
Font
Brand

Live preview

Know your coffee?

3 quick questions. Score 3/3 for a free cup.

Made with Playable Marketing
  • Live preview

    What you see is exactly what players get, on phone and desktop.

  • 6 themes, 5 fonts, your images

    Match any brand in clicks. Upload product photos and logos.

  • Built-in engagement

    Sound effects, leaderboards, score messages and shareable result images.

Game templates

Eight proven game formats, plus camera AR

Every game is a polished, tested template. AI fills in the content β€” your campaign, your words, your brand.

Spin the Wheel

Prize wheel with your own slices and odds. Ideal for promos, discounts and events.

PrizesPromo
πŸ©πŸ’ŽπŸ’£β­πŸ§Ί

Catch & Dodge

Catch your products, dodge the rest. A fast arcade game that keeps players hooked.

ArcadeScore
🐝⭐

Tap & Fly

Flappy-style arcade: tap to fly through the gaps and grab your product. Every run is recorded as a vertical video for Reels and TikTok.

ArcadeReels video
πŸ“πŸ‹πŸπŸ‡πŸŠπŸ‹πŸ“πŸ“πŸ“πŸπŸ‡πŸŠπŸπŸ‹πŸ‡

Match 3

The classic match-3 puzzle, with your products as the pieces. Chain reactions and line blasts keep players coming back.

PuzzleScore
FACT🧠

Swipe: This or That

Swipe cards left or right: myth or fact, love it or not. New: players can answer by tilting their head on camera.

OpinionCamera AR
πŸš€πŸš€πŸš€πŸš€

Reaction Challenge

Fast-paced tapping game. Perfect for launches and anything that should feel energetic.

ScoreTime

Product Quiz

3–5 questions with instant feedback. Teaches your audience while they play.

EducationScore
?🎯?πŸ’‘πŸŽ―?πŸ’‘?

Memory Match

Flip cards to find pairs. Great for brand recall and showing off product features.

RecallAttempts
New Β· Camera AR

Games made for Reels and TikTok

The face-tracking games trending on social, with your brand on screen. Every player walks away with a video worth posting.

  • Players answer with a head tilt, on their own front camera
  • Gameplay is recorded as a vertical video, ready for Reels and TikTok
  • Your game link travels with every shared video
  • Runs in the browser β€” no app, no filters to install

Why Playable Marketing

Everything you need, nothing you don't

AI campaign concepts

Three tailored game ideas from one brief β€” with the reasoning behind each.

Your brand, everywhere

Logo, colors and call to action applied automatically to every game.

Mobile-first by design

Big touch targets and fast loading, because that's where your audience plays.

Share a link or embed it

No app, no login for players. Share the link in ads and social, or embed the game on your website.

Built to convert

Every game ends with a clear call to action that sends players where you want.

Safe and private

No cookies or accounts for players. Your workspace data stays yours.

Analytics

Know exactly how your campaign performs

See who viewed, who played, who finished and who clicked through β€” per campaign, for the last 7 days, 30 days or all time.

  • Views, starts and completions
  • Completion rate at a glance
  • Share and CTA click tracking
Summer Launch Quiz
Example Β· Last 30 days
Views
12,480
Starts
8,932
Completions
6,431
CTA clicks
1,284
Completion rate72%

Pricing

Simple pricing that grows with you

Start free. Upgrade when your campaigns take off.

Free during beta: every feature, no credit card

Campaign

One-off campaign for Black Friday, a trade fair or a launch. No subscription.

€290–490per campaign

  • 1 game, live for 30 days
  • 20,000 game plays
  • €490: AR camera game, or 60 days and 50,000 plays
Request a quote

Enterprise

For brands with their own systems and security requirements.

from €1,200/ month, annual contract

  • Lead capture
  • Coupon codes
  • CRM and loyalty program integration
  • Single sign-on (SSO)
  • SLA and dedicated support
Contact sales

Free

Try Playable Marketing on a real campaign.

€0/ month

  • 1 campaign
  • 20 game plays / month
  • 10 AI generations / month
Start free

Starter

For small teams and first campaigns.

€19/ month

  • 5 active campaigns
  • 2,000 game plays / month
  • 30 AI generations / month
Start free
Most popular

Pro

For marketing teams that want leads from every campaign.

€79/ month

  • Lead capture from every game
  • 15 active campaigns
  • No Playable Marketing badge
  • 25,000 game plays / month
  • 100 AI generations / month
  • Custom images, themes and fonts
Start free

Business

For companies turning players into leads and customers.

€169/ month

  • Lead capture
  • Coupon codes
  • Export to CRM
  • Unlimited campaigns
  • No Playable Marketing badge
  • 50,000 game plays / month
  • 300 AI generations / month
  • 5 users
Start free

Agency

For agencies running campaigns for many clients.

€390/ month

5 clients

Up to 5 clients, then €49 per client / month

  • Everything in Business
  • A separate workspace for each client
  • Clients see their own results
  • Reports with your logoSoon
  • White-label: no Playable Marketing badge
  • Unlimited users
  • 100,000 game plays / month
  • 500 AI generations / month
  • Priority support
Contact us

Your campaign never stops

Went viral? Your game stays live when you pass your plan's limit. We warn you at 80%, and extra usage is billed simply: €25 / €20 / €18 / €15 per 10,000 plays on Starter / Pro / Business / Agency, and €5 per 100 AI generations.

Compare plans
Compare plansFree€0 / moStarter€19 / moPro€79 / moBusiness€169 / moAgencyfrom €390 / mo
Campaigns15 active15 activeUnlimitedUnlimited
AI generations / month1030100300500
Game plays / month202,00025,00050,000100,000
Game templates235All 8All 8
BrandingBasic
AnalyticsBasicBasicAdvancedAdvancedAdvanced
Shareable link
QR codes
Lead captureβ€”β€”
Coupon codesβ€”β€”β€”
Export to CRMβ€”β€”β€”
Users included1135Unlimited
No "Made with Playable Marketing" badgeβ€”β€”
Client workspacesβ€”β€”β€”β€”5 + €49 / extra client
Extra plays (per 10,000)—€25€20€18€15
Priority supportβ€”β€”β€”β€”

Swipe the table sideways to see all plans.

Prices exclude VAT. Paid plans start after the beta, and we'll tell you well in advance. Features marked Soon are on our roadmap.

FAQ

Questions, answered

Do I need a developer or designer?+

No. You write a short brief, pick a concept and adjust the text in simple forms. The games are already designed and tested.

Do players need to download an app or create an account?+

No. Players open a normal web link on any phone or computer and start playing straight away.

Does the AI write code?+

Never. AI only writes the content β€” questions, titles, card faces. The games themselves are fixed, tested templates, so they always work.

Can I use my own branding?+

Yes. Upload your logo and pick your primary, secondary and text colors. Every game uses them automatically.

How much does it cost?+

Nothing while we're in beta: every feature is free and no credit card is needed. After the beta, plans start at €0 with a free tier, and your games never stop when you pass a limit.

Can I use my own product images?+

Yes. Upload your logo, product photos or icons and use them on wheel slices, cards, quiz questions and game items.

Where can I share my game?+

Anywhere a link works: email newsletters, social posts, TikTok and Meta ads, QR codes at events. You can also embed the game on your own website with one line of code.

Is it GDPR compliant?+

Yes. Data is hosted in the EU, players need no account and get no tracking cookies, camera images never leave the player's phone, and a data processing agreement (DPA) is included for every customer.

Your next campaign deserves to be played.

Create your first branded mini-game in minutes. Free while we're in beta.

Get started